[SEVENSTORE]
Project: Timberland: At the Apex of Evolution
Work Undertaken: Concept Creation, Creative Direction, Production.
Production Credits:
Creative Direction: Cal Risin
Production: Oliver Birch
Photography: Chelsea Smith
Styling: Josephine Wang
Copywriting: Millie Throp
Whilst his soundchecks are located presently at a warmly lit studio in London’s E8, it transpires that Lord Apex’s musicianship became ablaze over in the city’s west, proudly amongst White City’s urban corridor. Historically linked to some of the country’s rock and blues pioneers, the district has earned its reputation in nurturing provocative sound, then providing apt home soil for Apex’s own amalgamation of sonic binaries.
For the soloist, whose demeanour radiates curiosity at further glance, seeking a muse knows no genre. But whilst otherwise existing beyond the frame of hip-hop purism, the lyricist references the genre’s early origins in 90s New York as bona fide, honouring the scratched soundscape of its archive, whilst receptive to meddling beyond the common scale.
Waxing up-tempo tracks and flow-state lullabies alike, the 28-year-old’s attire morphs as fluently as his charted BPMs. Shifting seemingly in tow with the trappings of every new release; such reinvention should surely be a rule of thumb for any respective recording artist. Sounding librettos though teeth caged in gold, the prodigy’s layering of thrifted centrepieces with independent designers offers a feverish asset to his hybridity. It appears, Apex is the embodiment of a ‘phase kid’ in final form; eclecticism seeping through every outlet in his belt.
As SEVENSTORE caught up with the musician ahead of his debut Australian tour, in an abode infilled with the kinds of garments – and video games – a young Apex had once manifested, anecdotes of his rise and rise come with ease. A purring tortoiseshell turning in his lap as he considers the names that educated him via mixtape.
All the while, his boots showcase a uniform cultured with their own non-conformity below, platforming the self-expression of bygone rappers and outright originals enveloped in their casing. As saluted in the latter half of his Em3 lyric, “Carhartt hoodie with the Timbs”.
Full Interview available via SEVENSTORE.
Work Undertaken: Concept Creation, Creative Direction, Production.
Production Credits:
Creative Direction: Cal Risin
Production: Oliver Birch
Photography: Chelsea Smith
Styling: Josephine Wang
Copywriting: Millie Throp
Whilst his soundchecks are located presently at a warmly lit studio in London’s E8, it transpires that Lord Apex’s musicianship became ablaze over in the city’s west, proudly amongst White City’s urban corridor. Historically linked to some of the country’s rock and blues pioneers, the district has earned its reputation in nurturing provocative sound, then providing apt home soil for Apex’s own amalgamation of sonic binaries.
For the soloist, whose demeanour radiates curiosity at further glance, seeking a muse knows no genre. But whilst otherwise existing beyond the frame of hip-hop purism, the lyricist references the genre’s early origins in 90s New York as bona fide, honouring the scratched soundscape of its archive, whilst receptive to meddling beyond the common scale.
Waxing up-tempo tracks and flow-state lullabies alike, the 28-year-old’s attire morphs as fluently as his charted BPMs. Shifting seemingly in tow with the trappings of every new release; such reinvention should surely be a rule of thumb for any respective recording artist. Sounding librettos though teeth caged in gold, the prodigy’s layering of thrifted centrepieces with independent designers offers a feverish asset to his hybridity. It appears, Apex is the embodiment of a ‘phase kid’ in final form; eclecticism seeping through every outlet in his belt.
As SEVENSTORE caught up with the musician ahead of his debut Australian tour, in an abode infilled with the kinds of garments – and video games – a young Apex had once manifested, anecdotes of his rise and rise come with ease. A purring tortoiseshell turning in his lap as he considers the names that educated him via mixtape.
All the while, his boots showcase a uniform cultured with their own non-conformity below, platforming the self-expression of bygone rappers and outright originals enveloped in their casing. As saluted in the latter half of his Em3 lyric, “Carhartt hoodie with the Timbs”.
Full Interview available via SEVENSTORE.
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