[The Beautiful Sinners]





Work Undertaken: Concept Creation, Creative Direction, Graphic Design, Product Photography, Event Production, Social Content

Project: Sinners Club EP


Music Video Production: Plus Minus Productions

Working closely with Manchester-based alternative band The Beautiful Sinners, I have conceptualised and created their visual identity, including the creative campaign for the band’s debut ‘Sinners Club’ EP. The project required me to create a body of work from initial concept creation, seen through to final execution, harnessing the unique personality of the collective through a light-hearted, tongue-in-cheek visual narrative.

Taking you on a journey to the ‘Sinners Club’, I developed a design language that enforced the heartfelt, yet fun messaging heard within the original ensembles featured on the five track project. I translated this aesthetic into various digital and physical touchpoints, including cover artwork, event posters, press shoot, experiential elements and designed and photographed the EP’s full merchandise collection.


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