[SEVENSTORE]
Project: SEVEN Spotlights: Big Jaickets


Work Undertaken: Concept Creation, Creative Direction, Casting, Production, Graphic Design.


Production Credits:

Creative Direction, Production, Casting & Graphic Design: Cal Risin
Photography: Chelsea Smith
Styling: Josephine Wang
Copywriting: Millie Throp

Whether or not you’ve been enlightened by the sights of the Bergyboy meme, the annum’s latter months pose a question to us all, asking which stylistic archetype one might be defended by when winter rears, calling for a jaicket. Whether looking hot (but staying cold) is the motive, or rather braving the elements with a duvet like down-fill, these style codes can either sway pragmatism or prestige; the difference between being suitably freezing or “absolutely bloody roastin”.

Full article available via SEVENSTORE.

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