[SEVENSTORE]
Project: Nike Field General ‘82
Work Undertaken: Concept Creation, Art Direction, Graphic Design, Casting.
Production Credits:
Creative Direction & Casting: Cal Risin
Photography & Casting: Chelsea Smith
Styling & Production: Olivia Joan Brown
Styling Assistant: Josaphine Wang
Copywriting: Millie Throp
Nike Field General ‘82: Uniform of Manchester’s Unsung Force.
In present society, motives are so centred by virality that fewer makers find reward in result above gratification, less spurred by the part they play in the innermost workings of their city. But when positioned in a metropolis as culturally badged with working-class industry as Manchester, labouring in its favour is then simply part of the status quo. Punctuated by red brick mills and listed warehouses in tandem, its place in the 19th century textile trade and consequent Cottonopolis namesake has instilled the locale with a steady, grafting mentality: its quiet workers architects of purpose in every abundant sector.
With the turning of the city’s cogs motioned by each trying shift in turn, the jar of their cranking has softened since its manufacturing heyday, eased by northern togetherness, present within its creative scene. A silent spectacle not commonly caught glimpse of, these ground forces tick on while the city rests. Working from sunken laboratories and backstreet studios, they are faces in the crowd connected by the pride in their work – doubled in the fruits of their efforts. Alive still, the hum of a worker bee parts to white noise.
By the same ilk, a story that goes as often unspoken is that of the Nike Field General. Moving through a decade long halcyon period post the brand’s inception, a crimson Swoosh adorned a new athletic original in the year of ’82. Adorned with leather and ballistic nylon, defining streamlined subtlety with a jet-black base and versatile silhouette, its intentions toward the track and field market yet laid causation to a short-lived debut. Off the field: off the grid. Hence, with the reiterated Field General ’82 outline premiering its first appearance in 40 years, the sneaker’s incubation in the archives has preserved it from hype culture, entering an era appreciative of classic dressing and longevity. The pair then stands an apt uniform for the low-key labourer, equipped to work a day in the life of a Mancunian.
Full article available via SEVENSTORE & Nike SNKRS.
Work Undertaken: Concept Creation, Art Direction, Graphic Design, Casting.
Production Credits:
Creative Direction & Casting: Cal Risin
Photography & Casting: Chelsea Smith
Styling & Production: Olivia Joan Brown
Styling Assistant: Josaphine Wang
Copywriting: Millie Throp
Nike Field General ‘82: Uniform of Manchester’s Unsung Force.
In present society, motives are so centred by virality that fewer makers find reward in result above gratification, less spurred by the part they play in the innermost workings of their city. But when positioned in a metropolis as culturally badged with working-class industry as Manchester, labouring in its favour is then simply part of the status quo. Punctuated by red brick mills and listed warehouses in tandem, its place in the 19th century textile trade and consequent Cottonopolis namesake has instilled the locale with a steady, grafting mentality: its quiet workers architects of purpose in every abundant sector.
With the turning of the city’s cogs motioned by each trying shift in turn, the jar of their cranking has softened since its manufacturing heyday, eased by northern togetherness, present within its creative scene. A silent spectacle not commonly caught glimpse of, these ground forces tick on while the city rests. Working from sunken laboratories and backstreet studios, they are faces in the crowd connected by the pride in their work – doubled in the fruits of their efforts. Alive still, the hum of a worker bee parts to white noise.
By the same ilk, a story that goes as often unspoken is that of the Nike Field General. Moving through a decade long halcyon period post the brand’s inception, a crimson Swoosh adorned a new athletic original in the year of ’82. Adorned with leather and ballistic nylon, defining streamlined subtlety with a jet-black base and versatile silhouette, its intentions toward the track and field market yet laid causation to a short-lived debut. Off the field: off the grid. Hence, with the reiterated Field General ’82 outline premiering its first appearance in 40 years, the sneaker’s incubation in the archives has preserved it from hype culture, entering an era appreciative of classic dressing and longevity. The pair then stands an apt uniform for the low-key labourer, equipped to work a day in the life of a Mancunian.
Full article available via SEVENSTORE & Nike SNKRS.
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