[SEVENSTORE]



Project: New Balance 990 V6

Work Undertaken: Concept Creation, Creative Direction, Video Editing, Sound Design, Colour Grading.


Production Credits:

Director: Cal Risin
DOP: Joe Ripley
1st AC: Tevin Garvey
Editor: Cal Risin
Runner: Parrece Newell
Colour Grade + Sound Design: Cal Risin
Styling + Production: Olivia Joan Brown


As the creative lead for this project, I wrote and directed a moving image piece for SEVENSTORE to promote the New Balance 990 V6. The visual was designed to be showcased on in-store screens, with a storyline that emphasizes the versatile appeal of the silhouette.

Focusing on the diverse lifestyles of New Balance consumers, I crafted a narrative-based visual that draws insight to the daily routines of three native Liverpudlians. Each individual demonstrates the shoe’s adaptability and suitability for inner-city commuting, resulting in a dynamic portrayal that reinforces the 990 V6 as an essential choice for those navigating the urban landscape, fitting seamlessly into their weekly rotations.


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